Progressive Smoothing Straightening, Eliminates Frizz, Revitalizes, Hydrates, Restructure, Natural Glow

Coffee Premium is an innovative system for cosmetic hair treatment, rich in keratin amino acids. Its formula provides a perfect combination of Coffee Glycolic Extract and Cationic Marine Bio actives associated with wheat protein that act deeply on the roots, reducing porosity, creating a flexible protective film, providing body, balance, more uniform and aligned cuticles, as well as providing softness, well moisturized and an intense shine to the hair.



Step by step Application

  1.  After wetting the hair, apply a small amount of Deep Cleaning (step 1) shampoo, massage in the roots and on the hair length up to spikes. Repeat the shampoo 3 times (5-6 minutes each time). Rinse well, do not leave any residue of the product.
  2. Dry 100% (no brush is necessary)
  3. Apply the Max Reduction & Liss (step 2) evenly over the full extent of the strands (leave 1 cm from the roots).
  4. Leave the product for 30-40 minutes (use the cap for better result)
  5. Remove extra product with a fine-tooth comb
  6. Dry the hair 100% with a warm or cold dryer (no brush is necessary)
  7. Finally, use the straightening iron to complete the full sealing of the strands (1 cm maximum per strand)
  8. Cool the hair (approx. 15 minutes)
    *** You can let the customer go with the mask and the client will wash the hair by applying the mask (step 3). It should be mentioned to do the 1st wash without shampoo ***
  9. Wash the hair WITHOUT THE SHAMPOO
  10. Apply the mask ULTRA SHINE MASK (step 3) and leave it for 10 minutes
  11. Wash and blow-dry the hair as desired

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